THE INDIE SUMMIT 2019

‘The Indie Summit’ is a unique experience: the only large scale global conference and networking event, exclusively for Owners, CEO’s and Senior Directors of independent marketing and communications agencies.

The Summit provides independent agency leaders with the latest knowledge, insights and skills they need to increase profitability, drive growth, and compete effectively with traditional agency networks and international holding companies. It is a unique mix of inspiration, networking, learning and sharing.

Content is relevant to agencies from all marketing and communications disciplines, including advertising and marketing, public relations, media planning and buying, social media and all forms of digital communications.

The 2019 Indie Summit will feature speakers of similar quality to those in previous years from around the world – PLUS experts from the cutting edge Chinese technology companies who are revolutionising social media, online commerce and all other aspects of marketing and communications today.

THE INDIE SUMMIT 2019: AGENDA

Wednesday 8th May:


19.00 welcome cocktail: Bistro B Terrace

19.45 "a taste of China": dinner at the award winning Country Kitchen restaurant

22.00 until not too late: optional drink in the Mei Bar

Thursday 9th May:

Indie Summit conference, Day One


08.45 Welcome and Introduction:Julian Boulding, President, thenetworkone
- Cultural and historical background
- Belt and Road and economic developments

09.15 The Marketing Communications Agency landscape: Global Overview, led by Jack Skeels, CEO, Agency Agile and advisor to the 4A's, California USA
o Breakdown of client trust
o Decline of traditional holding companies
o Rise of consulting firms: Accenture Digital, Deloitte, IBM, McKinsey
o Opportunities for independent agencies

10.15 Speaker and topic to be confirmed

10.45 Refreshment break


11.15 “China One-O-One”: Lessons and insights from China’s world leading marketing technology companies, introduced by Chen Yong, CEO Interactive Marketing Lab, Beijing China

12.30 Navigating the digital ecosystem: a checklist for western brands, presented by Westwin, China
(In parallel, 11.15 to 12.45: separate session for China based agencies)

12.45 lunch break in the Red Bowl restaurant


14.00 Developing your Internal Energy: an interactive presentation with Tai Chi master, Eric Liu

14.30 Bridging the best of East meets West innovation: introduced by Viveca Chan, Chairman & CEO of WE Marketing Group, Hong Kong and Shanghai o New innovations in marketing technology, data and AI
o Implications for companies in China, today
o Implications for global markets, tomorrow

15.30 refreshment break


16.00 New revenue streams for agencies:
o Entertainment marketing: “Let’s go to Hollywood”, presented by Aimee Anderson, Director, AAA Film, London and Los Angeles

o Gaming: from Japan to the world, presented by Mike Sheetal, Founder & CEO, Playbrain, Tokyo

o Creativity: here comes the next generation, with Ramaa Mosley and Hope Farley, Founders, Adolescent Content, Hollywood USA

17.25 Closing remarks – Julian Boulding

17.30 Day 1 conference program ends

19.30 - Celebration dinner with spectacular cultural entertainment, Rosewood Ballroom

Friday 10th May:

Indie Summit Conference, Day Two


08:45 Welcome to Day 2: Julian Boulding, President, thenetworkone

09.00 The client perspective: changing roles of CMO’s and CCO’s: Marsha Lindsay, Lindsay Stone & Briggs, Madison WI, USA (TBC)

09.45 “What clients want from their agencies”, panel of CMO’s and CCO’s, chaired by Stephen Maher, Immediate Past Chairman, The Marketing Society

10.45 Refreshment break


11.15 Who would buy your agency? why? and for how much? with Dan Egerton, Actus Consulting

11.45 The four key steps to building a more profitable agency business: In-depth analysis with practical recommendations, led by Darren Shirlaw and Linzi Boyd, Co-Founders, The BoB Group, UK and Australia

12.45 lunch break in the Red Bowl restaurant


14.00 Content meets Programmatic: media and creativity together again, at last? o Sticky content: Lessons from the entertainment industry, with Lionel Curt, CEO and Founder, MNSTR, Paris

o Content plus customers: a new approach to CRM

o Content meets programmatic - a new future for every agency: panel discussion with Jon Bond and others, TBC

15.30 Refreshment break


16.00 Local and global: when worlds combine o The art and science of a Chinese name: a bi-cultural journey with Anabelle Hourriez, Partner, LabBrand Shanghai

o Local or global? ask Michelangelo with Amedeo Scarpa, Head of the Italian Trade Commission for China

17.15 Closing drinks reception: Rosewood Ballroom foyer

Networking opportunities

Networking and getting to know your fellow delegates is an important part of the Indie Summit – such opportunities include:

Lunches and coffee-breaks with plenty of time to share experience, develop new contacts and make new friends.

A welcome cocktail and dinner on Wednesday evening to get to know your fellow delegates.

A wonderful gala dinner on Thursday evening to celebrate with new friends.