THE INDIE SUMMIT 2019

The Indie Summit’ is a unique experience: the only large scale global conference and networking event, exclusively for Owners, CEO’s and Senior Directors of independent marketing and communications agencies.

The Summit provides independent agency leaders with the latest knowledge, insights and skills they need to increase profitability, drive growth, and compete effectively with traditional agency networks and international holding companies. It is a unique mix of inspiration, networking, learning and sharing.

Content is relevant to agencies from all marketing and communications disciplines, including advertising and marketing, public relations, media planning and buying, social media and all forms of digital communications.

The 2019 Indie Summit featured speakers from around the world – PLUS experts from the cutting edge Chinese technology companies who are revolutionising social media, online commerce and all other aspects of marketing and communications today.

THE INDIE SUMMIT 2019: AGENDA

Wednesday 8th May:


19.00 welcome cocktail: Rosewood Pavilion Restaurant

19.45 "a taste of China": with food from the award-winning Country Kitchen in the Rosewood Pavilion Restaurant

22.00 until not too late: optional drink in the Mei Bar

Thursday 9th May:

Indie Summit conference, Day One


08.45 Welcome and Introduction:Julian Boulding, President, thenetworkone
- Cultural and historical background
- Belt and Road and economic developments

09.15 The Marketing Communications Agency landscape: Global Overview, led by Jack Skeels, CEO, Agency Agile and advisor to the 4A's, California USA
o Breakdown of client trust
o Decline of traditional holding companies
o Rise of consulting firms: Accenture Digital, Deloitte, IBM, McKinsey
o Opportunities for independent agencies

10.15 A new generation of consumers: Kemdi Ebi, Founder, EnterFive, Nigeria

10.45 Refreshment break


11.15 “China One-O-One”: lessons and insights from China’s world leading social media platforms: Chen Yong, CEO, Interactive Marketing Lab and Robinson Liu, Senior Director Marketing Strategy SINA Weibo, Shanghai, China

12.15 Navigating the digital ecosystem: a checklist for western brands, presented by Westwin, China

(in parallel: for China based agencies, from 11.15 to 12.45, Linzi Boyd of Bob Group will lead a special session entitled ‘Building your Personal Brand' in Mansion Suite 2.)

12.45 Lunch break in the Red Bowl restaurant


14.00 Developing your Internal Energy: an interactive presentation with Tai Chi master, Eric Liu

14.30 Bridging the Best of East meet West Innovation: Viveca Chan, CEO WE Marketing Group, China. o Digital market trends and new innovations in China – what agencies need to know to build brands and grow business in an increasingly sophisticated market
o How China is leading the way in social commerce

With guest Jackie Luan, Ph.D. Founder & CEO, Lavector Technologies discussing AI Applications in Market Intelligence and Retail

15.30 refreshment break


16.00 New revenue streams for agencies:
o Entertainment marketing: “Let’s go to Hollywood”, presented by Aimee Anderson, Director, AAA Film, London and Los Angeles

16.30 Gaming – from Japan to the world: Mike Sheetal, Founder and CEO, Playbrain, Tokyo

17.00 Media, meet Creative: a panel discussion with Peter Tan, VP of Strategic Marketing Intelligence, Simei, China, Martin Albrecht, Managing Partner, Crossmedia, Germany and Jeff King, CEO, Barkley, USA

17.25 Closing remarks – Julian Boulding

17.30 Day 1 conference program ends

19.30 - Celebration dinner with spectacular cultural entertainment, Rosewood Ballroom

Friday 10th May:

Indie Summit Conference, Day Two


08:45 Welcome to Day 2: Julian Boulding, President, thenetworkone

09.00 The client perspective: changing roles of CMO’s and CCO’s: Marsha Lindsay, Lindsay Stone & Briggs, Madison WI, USA (TBC)

09.45 What Clients want from their agencies: Discussion led by Stephen Maher, Immediate Past Chairman of The Marketing Society, London; with Erica Kerner, VP of Marketing and Communications 2013-2019, Tiffany and Co Asia Pacific

10.30 Refreshment break


11.00 Who would buy your agency? Why? and for how much?: Dan Egerton, Founder, Actus Consulting, London

11.45 The Four key steps to building a more profitable agency business – in-depth analysis with practical recommendations: Darren Shirlaw and Linzi Boyd, Co-Founders, The BoB Group UK and Australia, with Bosun Kim, Founder, Asiance Korea

12.45 Lunch break in the Red Bowl restaurant


14.00 Sticky Content - lessons from the entertainment industry: Lionel Curt, CEO and Founder, MNSTR, Paris

14.30 Creativity - here comes the next generation: Ramaa Mosley and Hope Farley, Founders, Adolescent Content, Hollywood USA

15.30 Refreshment break


16.00 Local and global: when worlds combine o The art and science of a Chinese name: a bi-cultural journey with Anabelle Hourriez, Partner, LabBrand Shanghai

o Local or global? ask Michelangelo with Amedeo Scarpa, Head of the Italian Trade Commission for China

17.15 Closing drinks reception: Rosewood Ballroom foyer

Networking opportunities

At the Indie Summit, networking and getting to know your fellow delegates is an important and enjoyable part of the whole experience.

Networking opportunities are plentiful, with a welcome cocktail and dinner, two group lunches, 4 coffee breaks plus a stunning gala dinner.

If you’ve been to an Indie Summit before, you’ll be sure to see some familiar faces, and if this you’re first time, you’ll leave with many new friends from around the world.