THE INDIE SUMMIT 2019

‘The Indie Summit’ is a unique experience: the only large scale global conference and networking event, exclusively for Owners, CEO’s and Senior Directors of independent marketing and communications agencies.

The Summit provides independent agency leaders with the latest knowledge, insights and skills they need to increase profitability, drive growth, and compete effectively with traditional agency networks and international holding companies. It is a unique mix of inspiration, networking, learning and sharing.

Content is relevant to agencies from all marketing and communications disciplines, including advertising and marketing, public relations, media planning and buying, social media and all forms of digital communications.

The 2019 Indie Summit will feature speakers of similar quality to those in previous years from around the world – PLUS experts from the cutting edge Chinese technology companies who are revolutionising social media, online commerce and all other aspects of marketing and communications today.

THE INDIE SUMMIT 2019: AGENDA

Wednesday 8th May:


19.00 welcome cocktail and dinner, Rosewood Pavilion

Thursday 9th May:

Indie Summit conference, Day One


08.45 to 10.45

- Welcome and Introduction: Julian Boulding, President, thenetworkone
- The Marketing Communications Agency landscape: Global Overview, led by Jack Skeels, CEO, Agency Agile, California USA
o Breakdown of client trust
o Decline of traditional holding companies
o Rise of consulting firms: Accenture Digital, Deloitte, IBM, McKinsey
o Opportunities for independent agencies

10.45 Coffee break


11.15 to 13.00

- “China One-O-One”: an introduction for non-Chinese agency leaders, introduced by Chen Yong, CEO Interactive Marketing Lab, Beijing China
o Cultural and historical background
o Belt and Road and other economic developments
o Marketing technology: what China’s leading companies can teach the world
- In parallel: separate session for China based agencies

13.00 Lunch break


14.00 to 15.30

- Developing your Internal Energy: an interactive presentation with Tai Chi master, Eric Liu
- China One-O-Two: introduced by Viveca Chan, Founder of WE Marketing, Hong Kong and Shanghai
o New innovations in marketing technology, data and AI
o Implications for companies in China, today
o Implications for global markets, tomorrow

15.30 Coffee break


16.00 to 17.30 

- New revenue streams for agencies:
o Entertainment marketing: “Let’s go to Hollywood”, presented by Aimee Anderson, Director, AAA Film, London and Los Angeles
o Gaming: from Japan to the world, presented by Mike Sheetal, Founder & CEO, Playbrain, Tokyo
o Creativity: here comes the next generation, with Ramaa Mosley and Hope Farley, Adolescent Content

19.30 - Celebration dinner with cultural entertainment, Rosewood Ballroom

Friday 10th May:

Indie Summit Conference, Day Two


08.45 to 10.45

- The client perspective: changing roles of CMO’s and CCO’s
- Marketing Society panel discussion: “What clients want from their agencies”, panel of CMO’s and CCO’s, chaired by Stephen Maher

10.45 Coffee break


11.15 to 13.00

- Building a more profitable agency business: In-depth analysis with practical recommendations, led by Darren Shirlaw and Linzi Boyd, Co-Founders, The BoB Group, London

13.00 Lunch break


14.00 to 17.00

- Program to be announced, with possible topics including:
o Content meets Programmatic: media and creativity together again, at last?
o Talent acquisition and retention
o Working environments that foster collaboration
o Would anyone buy your agency? (and how much would they pay you for it?)
o New agency models: in-housing, buy-ins, and other current trends
o Global and local: the Clients view in 2019
- Speakers to include Dan Egerton, Founder of Actus Consulting and Amedeo Scarpa, Italian Trade Commissioner for China






17.15 Closing drinks reception: Rosewood Ballroom foyer

Networking opportunities

Networking and getting to know your fellow delegates is an important part of the Indie Summit – such opportunities include:

Lunches and coffee-breaks with plenty of time to share experience, develop new contacts and make new friends.

A welcome cocktail and dinner on Wednesday evening to get to know your fellow delegates.

A wonderful gala dinner on Thursday evening to celebrate with new friends.