100% relevant content, for your business

Here’s what you will learn, from world-class expert speakers:

what really works in today’s high-growth sectors – social media, branded content, influencer marketing and data analytics
how to anticipate what’s coming next, from the tech leaders in USA and China: voice activated technology, “new retail”, O2O and OTT
how to drive new revenue through opportunities in experiential creativity and multi-sensory communication
how to win the war for talent, when tech and entertainment start-ups are streaking ahead
how to develop a leadership vision of the ‘big picture’ issues which are dominating client boardrooms: corporate purpose and integrity in an era of scandal and fake news
how to dramatically increase your agency’s profitability, by switching from cost-plus to value-based pricing: it’s not easy, but it is possible!

All this, plus the chance to spend two days sharing learnings and experience with the owners and leaders of the world’s leading independent agencies, across all sectors: creative, media, PR and digital.

THE INDIE SUMMIT 2018: AGENDA


The Summit had three major elements:

  • Thursday 17th May: A Day of Learning and Sharing
  • Friday 18th May: A Day of Inspiration
  • Over both days: there were plenty of opportunities for networking with other independent agency leaders.

The networking program began on the evening of Wednesday 16th May, with a welcome cocktail reception to which all delegates were invited. The cost was included in the delegate fee. Once again, this was very kindly being hosted by our generous sponsor Kingston Smith, at their beautiful new office in Gresse Street, Central London. The evening continued with small scale “curated” dinners in fashionable London restaurants, for carefully chosen groups of between 12 to 15 delegates per restaurant. By the end of the evening, everyone had many new friends and contacts. And then, throughout the conference days, we ensured sufficient time to network with other delegates during coffee and lunch breaks. Finally, there was a spectacular gala dinner on Thursday 17th, where THE INDIE AWARDS were presented.

Wednesday 16th May:

AN EVENING OF CONTACT-MAKING AND SOCIALISING

18.30 Welcome cocktail reception Sponsored by Kingston Smith, at their new office in Gresse Street
19.30 “Curated dinners” in fashionable local restaurants

Thursday 17th May:

A Day of Learning and Sharing

Thursday 17th May: The Royal College of Physicians, Regent’s Park
08.00 Registration and coffee

08.45 Opening remarks:
Julian Boulding, President, thenetworkone

09.00 What’s wrong with our business – and what we can do about it
Michael Farmer, Author of “Madison Avenue Manslaughter”

Esther Carder, Media Specialist Partner, Kingston Smith

10.00 What Clients really want from their agencies
A panel discussion with leading international CMOs / CCOs moderated by Stephen Maher, immediate past Chairman of The Marketing Society. Panellists to include:

Katherine Madley, Group Executive: Product Marketing Alexander Forbes, South Africa.
Rob Bloom, Group Digital Director, McLaren, UK.
Tamara Strauss, Former Marketing Director, Royal Caribbean International, UK.
Tim Patten, Customer Director for TM Lewin Group, UK

10.30 Coffee break

11.00 What agencies need to know: some key topics of 2018

Creative content: myth and reality
Marsha Lindsay, CEO and Founder, Lindsay Stone and Briggs and Founder, Brandworks University, Madison WI, USA

What works in Social Media – and what does not
Brett Lofgren, President North America and Global CRO, NewsWhip, New York, USA

Being and connectedness: The emerging media landscape of OTT, CTV, ATV and data-driven video
Peter Kosmala, VP of Platform, Dataxu, USA

How agencies need to act smarter, commercially
Tom Lewis, Former Chief Financial Officer, the Institute of Practitioners in Advertising, London, UK

12.45 Lunch break

13.45 Beyond the page, behind the screen: new revenue streams from multi-sensory communications

How the brain processes sensory information
Professor Charles Spence, Head of Cross-modal Research Laboratory, Department of Experimental Psychology, University of Oxford, UK

Prepare to be blown away: a real-life demo of creativity in sound
Manuel Faria, Owner, Indigo Sound Branding, Portugal

It’s there in the numbers: measuring the effect on your clients’ business
Joao Barbosa, Managing Partner, Artificial Intelligence Retail and Design, Lisbon, Portugal

15.00 “The New Enablers”:

Two five-minute presentations from businesses offering innovative services to independent agencies.

Aaron Monks, Founder & CEO, ADBIT Media PTY Ltd

Dominic Birch, Strategic Agency Partner Manager, GlobalWebIndex

15.10 “Agency in a Box”

“A brief guide to setting up in a new country”

Selwyn Pye, Founder & CEO of Ngine Room

15.15 Coffee break

15.45 The future of our industry: tackling the talent crisis

Mark Slattery, People Management Specialist, Kingston Smith, presents new research into how to attract and retain talent - followed by an expert panel discussion. Panellists to include:

Melina Jacovou, Founder & CEO, Propel London, UK. (Panel moderator)

Marla Kaplowitz, CEO, The 4A’s (American Association of Advertising Agencies)

Kathy Cripps, former Head of the PR Council and Partner, Prosper Group, New York

Toba Shahabi, Create Product Exec, Clear Channel Outdoor, London

Caroline Kinsey, Chairman & Founder, Cirkle, London

16.25 The future of your agency: Build it? Sell it? Pass it on?

Dan Egerton, Founding Partner, Actus Consulting, London, UK

Alex Halbur, Managing Partner, Prosper Group, Washington DC, USA

16.50 What does success look like?

Florian Haller, Owner of Europe’s largest independent agencies network, Serviceplan, Germany

17.15 Close of Day One Conference Program

17.20 Optional ten-minute group meditation moment 

Alexandra Adomnita will help you reflect on the day

19.00 Optional Evening Program

19.00 The Wallace Collection, Hertford House, Manchester Square, London
A unique experience in the home of London’s finest privately acquired art collection

19.00 Cocktails among the masterpieces
20.00 Celebration Dinner and ‘The Indie Awards’ 

Friday 18th May:

A Day of Inspiration

Thursday 15th June: The Royal College of Physicians, Regent’s Park
08.00 Registration and coffee

08.45 Opening remarks:
Marla Kaplowitz, CEO of the 4A’s, USA

09.00 “Keynote address: “The Power of Purpose”
Melissa Waggener Zorkin, CEO, WE Communications

09.30 “The Value of Integrity in the Era of Fake News”

09.30 Roger Bolton, Former US Presidentlal Advisor, now President, The Arthur W. Page Society, New York

10.00 Yvette Dobromirova, Activist and Founder, PRo PR, Sofia, Bulgaria

10.15 Sandrine Raffin, Author of “La Promesse Augmentee” and Founder of Link-up Factory, France

10.30 Coffee break

11.00 How to be the boss
Kanika Singal, Founding Partner, Cosmos Strategy, India and Author of “How to Survive the Boss”

11.30 Improve your profit, by improving your pricing
Tim Williams, Founding Partner, Ignition Consulting Group, USA

12.45 Lunch break

13.45 Technology meets Creativity: a view from the east, a view from the west

Speakers to include:
Meabh Quoirin, Founder and CEO, Foresight Factory

Simon Gosling, Futurist, Unruly UK

Viveca Chan, Chairman and CEO, WE Marketing Group

Andrew Garrihy, CMO EMEA, Huawei, China

15.30 Coffee break

16.00 Computational Creativity: do we still need humans?
Katrina Dodd, Senior Consultant, Contagious Insider, UK

16.25 Innovation becomes reality: the amazing flying man
Richard Browning, engineer and inventor

16.55 Closing remarks
Julian Boulding, President, thenetworkone

17.00 Conference close, followed by informal drinks and networking

We will finish at 17.00 allowing those that need to, plenty of time to reach the airport. For everyone else, we’ll be hosting informal drinks at a local pub and celebrating the Royal Wedding that takes place on Saturday 19th May.

Networking opportunities

Networking and getting to know your fellow delegates is an important part of the Indie Summit – such opportunities include:

Lunches and coffee-breaks with plenty of time to share experience, develop new contacts and make new friends.

Welcome cocktail on Wednesday evening: with the option of small-scale “curated dinners” with like-minded fellow delegates.

THE INDIE AWARDS and Celebration Dinner on Thursday at the amazing Wallace Collection, central London.

Where could I stay?

There are hotels for all budgets, close to the Summit venue. London also has a thriving Airbnb community.